Amplifying Women’s Authoritative Voice
Women make up only 24% of the persons heard, read about or seen in the news media and only 19% of the experts sourced in news stories. Women are unseen for their expertise and relevance in the conversations that inform and shape our daily lives.
At the same time media is undergoing a crisis in trust worldwide. From fake news to the boom of disinformation, readers don’t know where to turn for balanced, objective news. This has dire consequences for the media industry’s ability to inform the public, hold governments to account and support healthy communities and economies.
The factors working against women’s voices in media are complex and include local culture, newsroom intransigence, scarcity in access to experts, and women’s own discomfort with serving as experts in the press. Addressing these challenges requires a multi stakeholder approach, with media, the private sector, and the NGO community joining forces in common cause to raise the voices of women experts worldwide.
Please join United for News for a conversation at this year’s Annual Meeting of the World Economic Forum where we will discuss this important issue and specifically, the role media companies, marketers and PR professionals need to take in the year ahead.
Founder and CEO of Tina Brown Live Media and Women in the World
CEO, UK and Ireland & Vice Chairman, Europe, Edelman
Head of Gender Equality Index, Bloomberg LP
President and CEO, Internews
Senior Reporter at Bloomberg News, London (Moderator)
Wednesday, January 23, 11:00 – 11:45
The Equality Lounge, Panorama Hotel:
Promenade 80, 7270 Davos Platz, Switzerland
(Seating is first come, first served)
United for News, a multi-stakeholder coalition led by Internews in collaboration with the World Economic Forum, is working to increase the extent to which newsrooms around the world source female experts. By amplifying women’s authoritative voice, United for News seeks to break down gender stereotypes, empower women and girls, and build greater trust for media through inclusion.