Meeting the Challenge
As our global commons increasingly moves to digital tools and platforms, we are experiencing a global crisis in trust – in government, institutions, media and each other.
We are also experiencing acceleration in the spread of “fake news”, including propaganda, hate speech and misinformation.
These massive challenges are the most tangible symptoms of a profound disruption in human communication.
The transition to digital tools and platforms has irrevocably altered the way we produce and consume news, information and content around the world. This phenomenon hits local media particularly hard, undermining the sustainable creation of quality news, increasing distrust in media, and exacerbating the “post truth” environment, particularly in markets where news organizations are operating with low capacity or under threat.
This is a shared, global crisis that will grow in magnitude as the next 3 billion people come online.
We must work now to support local media, ensuring that all communities are empowered with the capacity to produce and engage with quality, trusted and inclusive information that illuminates lives and enables informed decisions.
United for News believes that the challenge facing local news and information demands systemic interventions that require cooperation by a range of stakeholders. These range from the global media industry to international brands, and from mobile operators, technology platforms and advertisers to the local media organizations struggling to survive across the world.